Gift and Prepaid Cards Bring you’re most creative concepts to life, attract more consumers and revenue, and ensure smooth, easy card issuance with Pointman’s innovative gift and prepaid card printing solutions.
With Pointman Printers you can:
• Issue cards anywhere - instantly, centrally and/or remotely.
• Deliver unique, highly personalized cards quickly and conveniently.
• Meet increasing flexibility demands with innovative card personalization technologies.
• Drive down cost-per- card by increasing card manufacturing efficiency.
A gift card is a type of stored-value payment card commonly issued by retailers and banks. Gift cards are preloaded with a set value. There are two major types of gift cards – those that can be used only at one store chain or one location (closed loop) and those that can be used anywhere (open loop).
• Closed loop gift cards generally carry no fees or expiration date – the issuing store makes its money off the profit from selling merchandise.
• Open loop gift cards always carry fees. Because they are issued by banks or credit card transaction processors, such as Visa or MasterCard, fees are the only way they can profitably issue gift cards.
A prepaid card is a form of secured card that is tied to a previously deposited cash balance. Purchases made with prepaid cards are checked for approval against existing funds. Essentially a stored-value card, they usually carry major association logos and can be spent in the same way.
Creative personalized loyalty cards enable retailers, casinos and many others to reward customers with points, discounts and perks. Loyalty card programs also create opportunities to track customer data and use it to build strong, lasting relationships.
Pointman Printing solutions can help you create high-impact loyalty programs that:
• Produce tailored promotions for niche demographics or time-sensitive events
• Issue eye-catching personalized cards instantly at the point of sale
• Execute one-to- one marketing strategies more cost-effectively
• Differentiate with unique card shapes, key tags and customer-selected card photos
The Pointman Difference
Retailers trust Pointman to create highly successful card programs. Here is why:
• Essential benefits. We help establish programs that maximize security and optimize efficiency while reducing risk and total cost of operation.
• Superior security. We enable customers to create highly secure identity documents that protect people, facilities, networks and other critical resources.
• Best practices. As a central figure in highly secure programs worldwide, Pointman has deep knowledge of industry best practices and can give customers direct access to it.
• Collaborative approach. Pointman collaborates with customers, working on-site and side-by- side to solve complex problems.
• Flexibility. Flexibility is critical for meeting specific needs. Our solutions can easily adapt to new requirements, technologies and processes.
• Smooth deployment. Refined in the most demanding environments, our solutions help ensure smooth integration and installation, so they can be deployed with confidence.
CURRENT MARKET NEEDS
With Pointman Printing Solutions, Retailers can:
• Issue plastic gift cards on demand at the point of sale or from a central location.
• Drive one-to- one marketing programs with highly personalized, brilliant full-color customization.
• Differentiate your products and services by giving cardholders a choice of background photo or illustration.
• Track valuable consumer information to build a solid marketing database and create custom-tailored promotions for niche demographics.
• Ensure smooth, easy card issuance with user-friendly printers and software.
• Bring creative concepts to life by packaging and delivering gift cards on a variety of forms, including card carriers and hangtags.
• Create high-impact gift cards that capitalize on seasonal or cultural events.
• Reward your best customers with points, discounts and other perks.